Wednesday, September 14, 2005

As Australian As...

This is kind of a re-joiner to a post made by a fellow blogger HarrangueMan. He does this thing he calls Twatwatch- where he comments on something he finds particularly deplorable. Well this particular Twatwatch was about Arnotts biscuit company- which was Australian and still promotes itself as "Part of Australian Culture", but is owned by Campbells (an American company).

Here is my beef:

Just last night I saw an ad on television. It showed beautiful people having fun entertaining outside, eating Jatz biscuits. There is no dialogue, but music- "Waltzing Matilda" being played. Then at the end of the ad comes the kicker- "As Australian as Arnotts".
Who are they kidding? Do they think that we are do daft that we have forgotten that it is really an American Company. Sure they have a basis in Australian history, but Arnott's is just not Australian anymore.

Just my 2.2 cents (Inc GST) worth.

2 Comments:

At 6:11 PM, Blogger Cass said...

The funniest part is that if you sued them for false advertising, they'd get off, because they are telling the truth. Jatz are as Australian as Arnotts...

Not very.

It's like "The burgers are better at Hungry Jacks". McDonalds can't sue them because they don't say better than what. (Though I personally do prefer Hungry Jacks burgers to McDonalds, so it's true anyway.)

It's all weasel words.

 
At 10:52 PM, Blogger Mikey_Capital said...

I had to bend my brain to follow the logic link, but I see it now.

Damn you Arnotts !

I just love the fact that as beautiful actor types having to do a number of takes, it is very likely that concealed out of shot, is a bucket, known as a chum bucket, for them to spit their wads of Jatz in too so they don't have to eat a galloon of the stuff.

It's like Krusty. "Arrgh, I nearly swallowed some of the juice !"

 

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